WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • LettyWhiterock@lemmy.world
    link
    fedilink
    English
    arrow-up
    1
    arrow-down
    10
    ·
    5 hours ago

    What app?

    Really though, what was the main use for this kind of chat app? Genuinely since I assume there is one, I just don’t know it since I never had a reason to use it. Was it encrypted? Cause I get using specifically encrypted messaging systems, but if it’s not, was it that good of an option over other chat apps?

    • swarfega@feddit.uk
      link
      fedilink
      English
      arrow-up
      1
      ·
      53 minutes ago

      In the UK. SMS were not free to send. In fact, MMS are still not free to send today. This is what WhatsApp solved, instant messaging that uses your data and alas has no additional costs.
      Popularity grew, which is why Meta purchased it, and we are now where we are today.

    • vaionko@sopuli.xyz
      link
      fedilink
      English
      arrow-up
      7
      ·
      4 hours ago

      It was SMS, but better. It has been the message platform of choice for pretty much everyone in my country for well over a decade, not as many options existed back then.

      • tzrlk@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        3 hours ago

        I hate how every single messaging app with SMS integration eventually drops it, sending me back to whatever stock bullshit came with my phone.