I’d say a large part of why this format is so successful is because there’s a large audience of people who just want something to listen to while they’re doing other activities. Text asks for the reader’s undivided attention, which honestly does make it harder to get that attention.
There’s also just the fact that, like, there isn’t a good platform for text content to reach viewers the way that Youtube does. Ross has 413k Youtube subscribers, and not only does that mean it’s reaching those 413k users, after those subscribers click it the algorithm will continue to push it even further into the feeds of people who aren’t already subscribed. A lot of people are first learning about SKG through seeing these Youtube videos pop up on their feed. Where could Ross even try to publish text content that would get anywhere close to that kind of reach? Nothing remotely like that exists for text, and probably never would.
You can be grumpy and shake your cane at a sign of changing times, but remember what the purpose of this is. Ross needs to reach as wide of an audience as he can if he wants SKG to succeed. Putting it in a format that is more digestible, on a platform where people actively seek this type of content, will reach more viewers. Which will in turn lead to more support for SKG.
Do you want the movement to succeed, or do you want to sit here and hate on video content?
I’d say a large part of why this format is so successful is because there’s a large audience of people who just want something to listen to while they’re doing other activities. Text asks for the reader’s undivided attention, which honestly does make it harder to get that attention.
There’s also just the fact that, like, there isn’t a good platform for text content to reach viewers the way that Youtube does. Ross has 413k Youtube subscribers, and not only does that mean it’s reaching those 413k users, after those subscribers click it the algorithm will continue to push it even further into the feeds of people who aren’t already subscribed. A lot of people are first learning about SKG through seeing these Youtube videos pop up on their feed. Where could Ross even try to publish text content that would get anywhere close to that kind of reach? Nothing remotely like that exists for text, and probably never would.
You can be grumpy and shake your cane at a sign of changing times, but remember what the purpose of this is. Ross needs to reach as wide of an audience as he can if he wants SKG to succeed. Putting it in a format that is more digestible, on a platform where people actively seek this type of content, will reach more viewers. Which will in turn lead to more support for SKG.
Do you want the movement to succeed, or do you want to sit here and hate on video content?