There’s a middle ground. Maybe they shouldn’t be trying to release a new CoD every 6 months, but they also don’t need to take 11 years with it.

The issue we’re seeing isn’t really sure to production budget, it’s due to a broad squash on the middle class globally by governments going conservative and wealth pooling in the rich. And this is amplied specifically the response of companies to less people buying less games of increasing the cost of the games.

The reality is the people driving all the decisions just aren’t in touch with the reasons behind market shifts.