https://en.wikipedia.org/wiki/Jevons_paradox

In economics, the Jevons paradox(/ˈdʒɛvənz/; sometimes Jevons effect) occurs when technological advancementsmake a resource more efficient to use (thereby reducing the amount needed for a single application); however, as the cost of using the resource drops, if demand is highly price elastic, this results in overall demand increasing, causing total resource consumption to rise.[1][2][3][4] Governments have typically expected efficiency gains to lower resource consumption, rather than anticipating possible increases due to the Jevons paradox.[5]

But how does line keep going up then???