A lot of Youtube channels are reporting declining viewership lately.
EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE
Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.
Then I saw this article as well and thought I would share.
Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?
The more interesting part for me, that they mentioned on the WAN show, is that while viewers dropped significantly, the revenue basically hasn’t changed. They’re more or less making the same amount of money from half the amount of reported viewers.
This would pretty much confirm that they’ve stopped counting viewers who use adblockers.
Isn’t that the formula? They take all of the revenue, set aside the percentage they’ve set for revenue share, and then divide that among all channels based on viewer counts. Dropping viewership for all channels proportionally means that the same amount of revenue will still be distributed to the channels in the previous ratios.
I’m not quite sure I understood what you were talking about, but they specifically showed their revenues from YouTube AdSense for the past year or so, and they showed exactly how much they gained from each video, and it shows basically a straight line, whilst the same graph for viewers shows a substantial decrease. I’m not sure if that was specifically for LTT or for all of their channels, but I’m assuming it was just for LTT. That has no relation to them then splitting their revenues to their different channels.
The same proportion will be given but the total revenue overall should shrink with less viewers, so less for each creator.