Often they’re specifically meat replacement products so being able to call it as closely the product they’re meant to be replacing as possible is useful for them. Tells the consumer what kind of product it is and so on. Though that same thing can lead consumers to expect a different product to what they’re getting.
So why not call it a vegan patty or something similar. This is ultimately a regional issue as every region will hold meaning of labels differently.
What do you think we should call vegan sausage? And why is it a problem to call it vegan sausage?
Often they’re specifically meat replacement products so being able to call it as closely the product they’re meant to be replacing as possible is useful for them. Tells the consumer what kind of product it is and so on. Though that same thing can lead consumers to expect a different product to what they’re getting.
The expectation matters.