Because it makes them a lot of potential money. This has been going on since business as old as radioshack logged phone numbers initially to the dismay of the consumer, and whatever the fuck probably bothered people about capitalist practices and privacy before that. I will never understand the hate boner for AI because I rarely if ever encounter it and if I do it’s backend like the thousands of learned algorithms before it. I think AI might actually be revolutionary the way lemmy acts like it impacts their day to day lives.