• Nobody@lemmy.worldEnglish
    7·
    6 months ago

    They’re working on a way to project ads onto your closed eyelids and count that as engagement. It’s technically eyeballs. Maybe the brand makes it into your dreams.

  • MonkderDritte@feddit.de
    4·
    6 months ago

    If a scientist group figured out that overexposition to ads decreases the efficiency (zoning out) you think the market would deflate?

    • (⬤ᴥ⬤)@lemmy.blahaj.zoneOP
      6·
      6 months ago

      ad agencies would start sell their ads as “non-tiring” or whether bullshit marketing term they come up with and nothing else would change.
      Moneymen will gladly burn the entire planet down into slag if they though it could get them one more penny every month

    • cynar@lemmy.worldEnglish
      2·
      6 months ago

      It’s a prisoner dilemma situation. It doesn’t matter how effective the ads are on an absolute scale, but a relative one. The aim is to get more facetime than your competition. Unfortunately, any company that opts out gets flattened.

      Incidentally, this is why tobacco companies loved the ad ban (at least in the UK). It had long reached the point where they couldn’t encourage many people to smoke. They were advertising to cancel out the poaching of customers by other brands.

  • PriorityMotif@lemmy.world
    1·
    6 months ago

    So there’s this company called flock safety. They provide license plate cameras for the majority of police departments in the US. They’re talking about providing another service in order to do traffic analysis. It won’t be too long until they start selling data to advertising companies. You would say, so what they can’t know who I am based on a licence plate. Guess what? If you go to a gas station they could take a picture of your license plate and corelate it with your credit card in order to find your name. Imagine driving down the road and having targeted ads on a billboard.