Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

  • IrateAnteater@sh.itjust.works
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    5 months ago

    the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

    In what universe do ads, no matter how “relevant and engaging”, ever not detract from the overall experience?

    • Nougat@fedia.io
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      5 months ago

      I’ve been watching Monk recently, without ads, and it’s very interesting how television shows used to be written and edited for commercials. It’s dead obvious where the commercials used to be, and even that detracts from the overall experience.