Seems like people are all too eager for this to destroy the field of influencers as a whole, but that is extremely unlikely. If AI influencers don’t stick, the human ones will just keep at it as usual, but if it works, then it only becomes more artificial and manipulative. Say what you will about influencers, they don’t have the capability to tailor their ads to every single user, but AI could.

Betting on the whole of social media to disappear is wishful thinking, frankly. This genie won’t go back in the bottle. The human need for connections is too strong to simply drop it is not going to happen, and any substitute will need to fight uphill against very entrenched massive businesses that shaped it how it is today.