Summary

Tesla’s sales in Europe collapsed in April, plunging over 50% in several countries despite an overall 23.9% rise in EU EV sales.

Sweden saw an 81% drop, the Netherlands 73.8%, and France 59%.

The refreshed Model Y failed to revive interest as buyers turned to alternatives, citing CEO Elon Musk’s controversies or superior competitors.

Tesla’s Q1 EU market share fell from 2.4% to 1.3%. Including the UK and EFTA, sales dropped 37.3%. Globally, 2024 was Tesla’s worst delivery year in two years, raising doubts about a near-term recovery.