They overinvested funds into stuff they didn’t need (disney buying lucasarts and such)
I do agree that they overspend on a lot of things, but in my book buying Lucas Arts for $4b was a steal. I think they mostly got it for so cheap because George Lucas wanted to be done with it. Even with the way misshandeld it (bar some highlights like Andor), this was most certainly a good investment.
I mean the sequels were bad and yet those alone made more than $4b at the boxoffice (yes I know that isn’t profit, but just to give some perspective). And star wars is also a powerhouse in terms of merchandise sales, think of the amount of baby Yoda toys being sold.
I do agree that they overspend on a lot of things, but in my book buying Lucas Arts for $4b was a steal. I think they mostly got it for so cheap because George Lucas wanted to be done with it. Even with the way misshandeld it (bar some highlights like Andor), this was most certainly a good investment.
I mean the sequels were bad and yet those alone made more than $4b at the boxoffice (yes I know that isn’t profit, but just to give some perspective). And star wars is also a powerhouse in terms of merchandise sales, think of the amount of baby Yoda toys being sold.