BEUC – together with 25 members from 21 countries – filed a complaint today with the European Commission and European consumer protection authorities against SHEIN for its use of deceptive techniques (‘dark patterns’). These push consumers into purchasing more than originally intended and fuel the environmental and societal problems caused by the fast fashion industry.
It can also be propaganda against something that obviously true. It can be used to gaslight people into not believing their own eyes. Like being told that Trump isn’t leading to a more hateful country and it’s only twitter memes that make him look bad.
Absolutely, and being repeatedly reminded to get your COVID or measles shots is “positive” propaganda. Herd immunity is objectively a good thing, but any sort of PSA is propaganda. (please get your shots)
It’s like the word “consequence”, people always think consequences are always bad, when you could say “I got rich as a consequence of winning the lottery”, or, re-worded, “I won the lottery, and consequently, I became rich”.
Bref, if you are not immune to positive propaganda, you are also not immune to negative propaganda.
I would be very happy if advertisement all looked like this.
Honestly this would most likely work very well as advertising, and generate a lot of free publicity around the unconventionality of it all.
A marketer’s pride would never let them tell the truth.