Exactly. The design, the sign-up process, the colors, the formatting, it’s all very pre-Musk-Twitter.
Even the icon is reminiscent!
It’s as smooth a transition as you can make it, so no wonder people do it effortlessly.
Meanwhile in camp Mastodon: “Please pick a server” -> tab closed already
Of course, but good luck getting those 5% of users that actually produce nearly 100% of the content to move over if their business model cannot work. And once those move, you know where all the people following them move.