

Im fine if they actually fit the game. But this means they are basically limited to games that are only set in the real world. I actually liked seeing the Old Spice and Nokia billboards in NFS Underground 2, and seeing them now is an even bigger reminder of the time the game came out. Or the random products in Kojima games.
But seeing real world product ads in games like Halo or Dark Souls? No thanks. I can’t see how you add those to the world and make them feel like part of the game world.



Guess we can’t have real life cars then either, right?
Putting real life cars into racing games, real life athletes into sports games, etc. its only purpose is advertising. There is no other reason than advertising to include any brand logo or product from real life into a video game.