Yeah, I spent about 8 hours going over every person this election, including local mayor, city council, and board of education members. And, yeah, 8 hours isn’t an amount of time everyone has all in one block, but most of the research was pretty easy to digest quickly, and I could’ve split it into a bunch of 5-minute pieces whenever I had a bit of time over the course of a couple months. I get that it’s not the most interesting or calming activity, but I think people could at least take a small amount of enjoyment knowing they’ve properly educated themselves on the goals and qualifications of all the people on their ballot.
Campaigning in the US relies heavily on money from wealthy investors to get off the ground. Meaning, any new party that wants to get going needs approval from the wealthy to do so.
Additionally, a huge percentage of the population pays no attention to politics at all, just closing their eyes to the whole election and either not voting, or voting for the party they’ve always voted for every time, so even if your party managed to get some attention, it’d just be another 3rd party further fracturing what small portion of the population risks voting outside the 2 party system as it is.
In other to have a shot at winning, you’d need to somehow make enough money to afford competing with the 2 established parties for screen time, which would mean major corporate backing that would only happen if they liked your policies.