

Ubisoft is largely run by one family, the Guillemots. What seems to be important to them, above and beyond everything else, is running a company called “Ubisoft”. Their company has a lot more value if someone else can run it, but they won’t budge on that, so their stock has tanked over the past number of years, as they keep making bad decisions. They tried to partner with Tencent to take Ubisoft private, which basically means buying out all of their investors, but Tencent also wanted the Guillemots gone, which wasn’t happening. So instead, they made this new company that Tencent can have more control over, which gets the best parts of Ubisoft’s portfolio as well as a lot of the debts, but Tencent has enough sway to flip off the Guillemots and make decisions they think are better. Meanwhile, the Guillemots still get to run a company called Ubisoft into the ground, but they get to start fresh with less (or zero?) debt, so they don’t have to dig themselves out of a hole first.
These are some strange criticisms. Yes, there was a focus on games being “cinematic”. Yes, there was also a counter-culture to that, because there’s a counter-culture for every popular culture. No, Half-Life didn’t invent it; it iterated on existing ideas. Yes, others copied it, because iteration is far easier and more likely to be financially sustainable than outright invention. Likewise, others in the counter-culture didn’t copy it. There are pros and cons to that sort of design. If my friends and I both play through a game like that, we can reminisce and “hell yeah” and high five over our favorite moments. A more immersive sim “lite” design like Indiana Jones can easily lead to me getting the intended experience where Indy has to improvise his way out of a blunder by punching Nazis and my friend ending up in what he perceived to be automatic fail states (true story). The “detour” through Half-Life inspired games came coupled with those same years being littered with games that didn’t stick to its ethos.
The one thing I’ll agree with the author on is that we’re definitely currently living through the stark aftermath of this peak FPS era. It’s so rare now that a new FPS is made for me anymore. Maybe it’ll be Mouse: P.I. for Hire, but it won’t come with a split-screen deathmatch like the good old days.