Virtually all of Steams growth in the last year or so has been from China. Even though it’s not got a license to operate there. So if/when their government stop turning a blind eye to it they will suffer a massive drop in users.

This always happens. The first pre-release screenshots are the ones with the most views so tend to appear at the top of Google searches. Guaranteeing them to be used in most news stories for years to come. Which gives them more views. Which gives them a higher Google rank. Etc…