The use of AI images without critique communicates to people that these things are normal and fine and inevitable and non-harmful. This isn’t about staging a ‘consumer boycott’ in terms of harming profits as much as it’s about not normalizing this kind of stuff culturally. The less acceptable this stuff is, the more likely people will be willing to push back against big tech more generally. It’s part of the same movement.

And it’s additive, not zero-sum. No one is saying “don’t bother unionizing” because they’re too busy pushing back on the use of AI images in an online community. In fact, I’d reckon, the broad societal pushback makes it more likely that people will be inspired to unionize!