They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
The web has almost always been unusable without an adblocker. Ads today are less malicious, but more insidious. Clicking the wrong ad in 2003 would brick your computer. Clicking the wrong ad today means you’ll have to cancel a credit card after your personal data is compiled and sold on the black market.
Nothing new. Ads don’t fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.
There was a time in the 90’s where ads were mostly banners, and that was fine; google’s text-only ads were completely acceptable.
But that didn’t last long - it went downhill with the proliferation of popups, especially the nefarious kind which created even more popups or tried to stop the user from closing them, and usage of dialog boxes.
And whoever was the first person to add sound to an ad, i wish you and your entire family tree that your genitalia translocate to your forehead.