People generally prefer audio-visual content more than reading.
That’s because people are generally fucking morons who can’t, or worse, won’t fuckin’ read.
Bring on the downvotes. I don’t give a fuck. It’s been proven without a shadow of a doubt that watching things makes you more passive and digest less information than reading. I understand some things make more sense to share in a video format (like a how-to video showing how to fix something) but someone just talking at a camera is not one of them.
Maybe if we stopped enabling the fucking neanderthals among us the world wouldn’t be in such a shitty place as it already is.
I’d say a large part of why this format is so successful is because there’s a large audience of people who just want something to listen to while they’re doing other activities. Text asks for the reader’s undivided attention, which honestly does make it harder to get that attention.
There’s also just the fact that, like, there isn’t a good platform for text content to reach viewers the way that Youtube does. Ross has 413k Youtube subscribers, and not only does that mean it’s reaching those 413k users, after those subscribers click it the algorithm will continue to push it even further into the feeds of people who aren’t already subscribed. A lot of people are first learning about SKG through seeing these Youtube videos pop up on their feed. Where could Ross even try to publish text content that would get anywhere close to that kind of reach? Nothing remotely like that exists for text, and probably never would.
You can be grumpy and shake your cane at a sign of changing times, but remember what the purpose of this is. Ross needs to reach as wide of an audience as he can if he wants SKG to succeed. Putting it in a format that is more digestible, on a platform where people actively seek this type of content, will reach more viewers. Which will in turn lead to more support for SKG.
Do you want the movement to succeed, or do you want to sit here and hate on video content?
haha look, I love reading and writing (and wished the whole world did, too), but either way if you need to deliver a message to as many people as possible, then you need to meet them where they’re at. In the case of advocacy work, it’s irresponsible to try to do everything on your own terms without considering your audience’s needs and preferences.
As for why people prefer videos and audio? Some guesses: its less effort, people have been conditioned through tiktok / short form content to keep consuming from the content machine, the growth of the attention economy, etc. Honestly I feel more pity than I do contempt.
I run a blog (not linking it here on this account), and I experienced the exact same thing as you.
People generally prefer audio-visual content more than reading. Why else would audiobooks take off as well as they did?
That’s because people are generally fucking morons who can’t, or worse, won’t fuckin’ read.
Bring on the downvotes. I don’t give a fuck. It’s been proven without a shadow of a doubt that watching things makes you more passive and digest less information than reading. I understand some things make more sense to share in a video format (like a how-to video showing how to fix something) but someone just talking at a camera is not one of them.
Maybe if we stopped enabling the fucking neanderthals among us the world wouldn’t be in such a shitty place as it already is.
I’d say a large part of why this format is so successful is because there’s a large audience of people who just want something to listen to while they’re doing other activities. Text asks for the reader’s undivided attention, which honestly does make it harder to get that attention.
There’s also just the fact that, like, there isn’t a good platform for text content to reach viewers the way that Youtube does. Ross has 413k Youtube subscribers, and not only does that mean it’s reaching those 413k users, after those subscribers click it the algorithm will continue to push it even further into the feeds of people who aren’t already subscribed. A lot of people are first learning about SKG through seeing these Youtube videos pop up on their feed. Where could Ross even try to publish text content that would get anywhere close to that kind of reach? Nothing remotely like that exists for text, and probably never would.
You can be grumpy and shake your cane at a sign of changing times, but remember what the purpose of this is. Ross needs to reach as wide of an audience as he can if he wants SKG to succeed. Putting it in a format that is more digestible, on a platform where people actively seek this type of content, will reach more viewers. Which will in turn lead to more support for SKG.
Do you want the movement to succeed, or do you want to sit here and hate on video content?
haha look, I love reading and writing (and wished the whole world did, too), but either way if you need to deliver a message to as many people as possible, then you need to meet them where they’re at. In the case of advocacy work, it’s irresponsible to try to do everything on your own terms without considering your audience’s needs and preferences.
As for why people prefer videos and audio? Some guesses: its less effort, people have been conditioned through tiktok / short form content to keep consuming from the content machine, the growth of the attention economy, etc. Honestly I feel more pity than I do contempt.