• IndiBrony@lemmy.world
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    3か月前

    Friends was in a supermarket the other day. He bought an item labelled “Liquid Death”.

    What the product actually was is something he never buys because he never needs it, but because of the fantastically insane name of the product he said he just had to buy it!

    That product? The one named Liquid Death?

    Do you want to know what it was?

    It was a 12 pack of 500ml cans of water

    This kind of marketing works, kids. Something so unexpected you just have to buy it!

    • ObtuseDoorFrame@lemmy.zip
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      3か月前

      Liquid Death isn’t bottled, it’s canned. They’re whole gimmick is “death to plastic” which is a little ironic considering that aluminum cans have a plastic lining.

      Still, it’s a great product. They’ve eliminated 99.9% of the plastic, so I think the slogan still works.

    • alk@lemmy.blahaj.zone
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      3か月前

      IIRC liquid death also has some very good policies.

      And it was originally created because drinking water isn’t cool, and musicians in bands wanted something to drink that looked like energy drinks or alcohol while staying hydrated. They mentioned bands filling empty monster cans with water as an inspiration.

      • BackgrndNoize@lemmy.world
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        3か月前

        Only in America does the coolness of drinking water ever factor into anything, coca cola successfully brainwashed the entire country lol

    • no banana@lemmy.worldOP
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      3か月前

      I would never buy bottled water either, but I do have an unopened can of liquid death standing around because it’s such a fantastic can. Guests do ask me about it, or pick it up, sometimes. It’s always disappointing to them and that’s what I feed on.