People, on the whole, will choose the easiest path.
People are also really bad at estimating risk, usually overestimating short term risks and underestimating long term risks.
So what happens is that people choose what they estimate to be the easiest path, based on their faulty ideas about what the short and long term risks are.
Which means that in order for real change to happen - by whatever means - people have to perceive that the immediate risk of change is lower than the future risk of staying the same.
People, on the whole, will choose the easiest path.
People are also really bad at estimating risk, usually overestimating short term risks and underestimating long term risks.
So what happens is that people choose what they estimate to be the easiest path, based on their faulty ideas about what the short and long term risks are.
Which means that in order for real change to happen - by whatever means - people have to perceive that the immediate risk of change is lower than the future risk of staying the same.