Oh god make it stop.
Wait. What year is it?
Toy ‘R Us?
Slashdot?
Honestly it’s a great publicity stunt. Not like people would give a fuck about toys r us otherwise.
…what? I thought they went out of business years ago?
Toy R Us Canada is still operational. Not sure if this is related to the canadian operation or not.
Yet another reason to move to Canada, would you look at that.
Macys owns the name in the US and uses it to mark their toy section. It is super sparse and not at all exciting.
Well, now I understand why Geoffrey didn’t want to grow up. Now he’s not a Toys R Us kid…he’s a corporate schill adult giraffe.
Video source for those who don’t feel like clicking around.
They don’t go into detail, but I’d be real interested to see a breakdown of how this was made. It looks almost entirely like actual Sora output, with the exception of Geoffrey and the TRU logo, which I think are comped-in renders. But the rest of it all looks like genuine AI output, all the way down to a bit of R’lyehian text in a few places.
It’s honestly a little scary how good this looks. Granted, this was made by a professional media team who understand how these tools work and know how to use them better than anyone else, so of course it’s going to be good. But it won’t be long at all before this becomes the baseline.
If I was a child, and toy stores looked like that, I’d be there in a heartbeat. This is making insane expectations for children that will never come to pass. Fuck this PR firm, fuck this company, and anyone else who has anything to do with this.
In case anyone is curious - as I was - here’s the commercial: https://youtu.be/uTVlnehpRHQ
(Not the Toys R Us channel, in case you don’t want to give them direct views.)
Thanks I hate it. ( •_•)>⌐■-■
Toys Я Us
Wonder if Toys Я Us is a-Rushin’
