Pixel 8. No bloatware (except the Google bloat of course, but you can get rid of this easily), plus Google has now promised 7 years of updates - which is more than the iPhone. This would increase the resale value of the phone, and even if you don’t want to sell it, you could always give it to a family member or something after say 3-4 years of use, and they’d still get many years of official updates remaining. This is great for reducing e-waste whilst still maintaining a good security posture.

And if you’re privacy conscious, you could ditch the Google ecosystem completely and load GrapheneOS on it, and GrapheneOS is simple amazing in terms of privacy and security, and arguably has better battery life too (thanks to no Google bloatware running on it).

Google software is top notch, whereas Samsung hardware is top notch.

If you are just using your phone for basic things like texting calling and some internet browsing, Pixel is the way to go.

If you are gonna really push the max out of your phone and do emulation on Android and whatnot, Samsung is the way

Also if you are into privacy and security Pixels are the best in that regard and have the widest selection of custom degoogled ROMs

Never buy Samsung, full of proprietary trash bloat, and they crack down on people trying to get root access. Absolute no-go.