You’re talking individual, not group psychology. Chances are that in a group someone will laugh, others chuckle, and the person directly addressed will not be individually offended because you made a joke. Deflated, maybe, yes, but that’s par for the course when bragging. Which is what OP’s post talks about. If you go all “dear, dear” on people doing that they’ll definitely be offended.
You’re talking individual, not group psychology. Chances are that in a group someone will laugh, others chuckle, and the person directly addressed will not be individually offended because you made a joke. Deflated, maybe, yes, but that’s par for the course when bragging. Which is what OP’s post talks about. If you go all “dear, dear” on people doing that they’ll definitely be offended.