Unpopular opinion but setting up a whole recording studio and cutting a video without fucking up a bunch is a lot more fucking work than just writing a damn text document.
If you want to yap about something long, you will have much more success getting people to click on a Youtube video than text content published elsewhere. Especially if you already have a large subscriber base in the first place, Youtube is where his audience is, and once his audience clicks it the algorithm will keep spreading it even further.
A couple years ago I wrote a very long text essay about some controversy surrounding a niche game I play. It got a small handful of clicks within the community for that game, but that was it. A few years later, some more news developed, and I decided to do a half-remake half-followup in video format. It was very minimally edited because I don’t actually know shit about video editing, in fact I literally did most of it in Google Slides. But I knew that putting it on Youtube would result in significantly more exposure no matter how amateurish it was. Ended up taking off really well, 29k views, which is about 27k more than the text version got.
And I was a nobody publishing my first video. Ross has 413k Youtube subscribers, and in the 9 hours since this video went up, it’s at 337k views. Seems like this Youtube thing is working out well for him.
People generally prefer audio-visual content more than reading.
That’s because people are generally fucking morons who can’t, or worse, won’t fuckin’ read.
Bring on the downvotes. I don’t give a fuck. It’s been proven without a shadow of a doubt that watching things makes you more passive and digest less information than reading. I understand some things make more sense to share in a video format (like a how-to video showing how to fix something) but someone just talking at a camera is not one of them.
Maybe if we stopped enabling the fucking neanderthals among us the world wouldn’t be in such a shitty place as it already is.
I’d say a large part of why this format is so successful is because there’s a large audience of people who just want something to listen to while they’re doing other activities. Text asks for the reader’s undivided attention, which honestly does make it harder to get that attention.
There’s also just the fact that, like, there isn’t a good platform for text content to reach viewers the way that Youtube does. Ross has 413k Youtube subscribers, and not only does that mean it’s reaching those 413k users, after those subscribers click it the algorithm will continue to push it even further into the feeds of people who aren’t already subscribed. A lot of people are first learning about SKG through seeing these Youtube videos pop up on their feed. Where could Ross even try to publish text content that would get anywhere close to that kind of reach? Nothing remotely like that exists for text, and probably never would.
You can be grumpy and shake your cane at a sign of changing times, but remember what the purpose of this is. Ross needs to reach as wide of an audience as he can if he wants SKG to succeed. Putting it in a format that is more digestible, on a platform where people actively seek this type of content, will reach more viewers. Which will in turn lead to more support for SKG.
Do you want the movement to succeed, or do you want to sit here and hate on video content?
haha look, I love reading and writing (and wished the whole world did, too), but either way if you need to deliver a message to as many people as possible, then you need to meet them where they’re at. In the case of advocacy work, it’s irresponsible to try to do everything on your own terms without considering your audience’s needs and preferences.
As for why people prefer videos and audio? Some guesses: its less effort, people have been conditioned through tiktok / short form content to keep consuming from the content machine, the growth of the attention economy, etc. Honestly I feel more pity than I do contempt.
This is like saying people making videos about Palestine conflict are aiming at the Palestine people. People can care about stuff that doesn’t affect their country directly. You have to be a 12 year old for this to be news.
Why does he feel that it’s necessary to present the information by talking into a webcam? What’s wrong with publishing text?
He’s presenting information to his audience, where his audience is.
It’s getting him views.
Also, I would not have read his text. The slightly strung out look is working, it got you to comment :)
because it’s a split from his normal monthly update video where he is supposed to be interacting with his channel members.
He’s already fighting the fight, no reason to give him more work. :P
Unpopular opinion but setting up a whole recording studio and cutting a video without fucking up a bunch is a lot more fucking work than just writing a damn text document.
If you want to yap about something long, you will have much more success getting people to click on a Youtube video than text content published elsewhere. Especially if you already have a large subscriber base in the first place, Youtube is where his audience is, and once his audience clicks it the algorithm will keep spreading it even further.
A couple years ago I wrote a very long text essay about some controversy surrounding a niche game I play. It got a small handful of clicks within the community for that game, but that was it. A few years later, some more news developed, and I decided to do a half-remake half-followup in video format. It was very minimally edited because I don’t actually know shit about video editing, in fact I literally did most of it in Google Slides. But I knew that putting it on Youtube would result in significantly more exposure no matter how amateurish it was. Ended up taking off really well, 29k views, which is about 27k more than the text version got.
And I was a nobody publishing my first video. Ross has 413k Youtube subscribers, and in the 9 hours since this video went up, it’s at 337k views. Seems like this Youtube thing is working out well for him.
I run a blog (not linking it here on this account), and I experienced the exact same thing as you.
People generally prefer audio-visual content more than reading. Why else would audiobooks take off as well as they did?
That’s because people are generally fucking morons who can’t, or worse, won’t fuckin’ read.
Bring on the downvotes. I don’t give a fuck. It’s been proven without a shadow of a doubt that watching things makes you more passive and digest less information than reading. I understand some things make more sense to share in a video format (like a how-to video showing how to fix something) but someone just talking at a camera is not one of them.
Maybe if we stopped enabling the fucking neanderthals among us the world wouldn’t be in such a shitty place as it already is.
I’d say a large part of why this format is so successful is because there’s a large audience of people who just want something to listen to while they’re doing other activities. Text asks for the reader’s undivided attention, which honestly does make it harder to get that attention.
There’s also just the fact that, like, there isn’t a good platform for text content to reach viewers the way that Youtube does. Ross has 413k Youtube subscribers, and not only does that mean it’s reaching those 413k users, after those subscribers click it the algorithm will continue to push it even further into the feeds of people who aren’t already subscribed. A lot of people are first learning about SKG through seeing these Youtube videos pop up on their feed. Where could Ross even try to publish text content that would get anywhere close to that kind of reach? Nothing remotely like that exists for text, and probably never would.
You can be grumpy and shake your cane at a sign of changing times, but remember what the purpose of this is. Ross needs to reach as wide of an audience as he can if he wants SKG to succeed. Putting it in a format that is more digestible, on a platform where people actively seek this type of content, will reach more viewers. Which will in turn lead to more support for SKG.
Do you want the movement to succeed, or do you want to sit here and hate on video content?
haha look, I love reading and writing (and wished the whole world did, too), but either way if you need to deliver a message to as many people as possible, then you need to meet them where they’re at. In the case of advocacy work, it’s irresponsible to try to do everything on your own terms without considering your audience’s needs and preferences.
As for why people prefer videos and audio? Some guesses: its less effort, people have been conditioned through tiktok / short form content to keep consuming from the content machine, the growth of the attention economy, etc. Honestly I feel more pity than I do contempt.
What’s wrong with society for this to happen? Are Americans illiterate?
This has nothing to do with Americans, they can’t even sign the petition
So you have to be european to care about the petition? Please.
You only seem to care about the fact that this is a video, not about the petition at all.
It’s a guy with a video platform making a video aimed at Europeans for a European initiative, and you’re calling Americans illiterate as a result?
This is like saying people making videos about Palestine conflict are aiming at the Palestine people. People can care about stuff that doesn’t affect their country directly. You have to be a 12 year old for this to be news.
Watching/listening to a recording is faster than reading something. I can multitask while listening to it, for instance.
That’s just wrong.
Why post it to youtube in that case? If you’re watching a video where the only the audio is relevant, why the fuck is it a video?
what’s your problem? lmao
Going for personal attacks when you cannot think of a response? Peak intellect.