It was widely reported that within four weeks of the video being posted online, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value
On 6 July, 2009, United Airlines opened at $3.31 and dipped to an intra-day low $3.07 (-7.25%) on 10 July, but that very day closed at $3.26 and traded as high as $6.00 (+81.27%) four weeks later on August 6.[20]
https://en.m.wikipedia.org/wiki/United_Breaks_Guitars
What a silly thing to say.
And where is their stock now?
I suppose it would be better to ask how long that lasted.
There it is, nearly instant profit
That’s exactly what the phrase means. I can guarantee you that smart traders made a good chunk off the dip.
Once everyone forgot about it, I’m sure it went back to normal.
But it certainly did them no favours. The David Dao incident is another example of there definitely being bad publicity.
I mean, that’s the point. It was a temporary thing and then business as normal.
Just because it blew over eventually doesn’t mean it wasn’t bad publicity.