They support it performatively because it gives them clout, and often are dumb enough to follow along. Most of them hate it once they experience it for long enough, though. Look at Lauren Southern suddenly denouncing her “trad partner” having been abusive for years even while she was promoting it.
That was a pretty old headline, nowadays the Alt-Right women are all about the trad-wife fetish
They support it performatively because it gives them clout, and often are dumb enough to follow along. Most of them hate it once they experience it for long enough, though. Look at Lauren Southern suddenly denouncing her “trad partner” having been abusive for years even while she was promoting it.