• Jo Miran@lemmy.ml
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    2 days ago

    I think a key factor is that pharmaceutical commercials were not legal then and there was no modern internet as is exists today. So local businesses had to advertise on TV and because big pharma didn’t own every available second of available commercial time, local businesses could afford to advertise. This led to some…unique commercials.

    Remember the TV and movie character Ernest? He was originally created as a character for local TV commercials.

    • I Cast Fist@programming.dev
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      2 days ago

      Being from Brazil, I never saw Ernest outside his movies, so the majority of commercials I saw are very different from what you saw. One or two from imported stuff might’ve been the same, like nearly every damn car commercial. We did have the “Garoto Bombril”, a character for a steel wool that aired for over 25 years without interruption